为了探究Midjourney、StableDiffusion等AI工具在设计上的无限可能，我们举办了1场面向全58UXD设计师的，为期4周的「AI创作海报设计大赛」。不仅让AI和设计师灵感产生奇妙的火花碰撞，同时也探索了AI在设计领域的更多可能。
本期，我们以"58 Friends" 为主题，设计师使用AI工具生成基础图像，并在此基础上进行二次创作，从主题契合度、设计美观度、AI掌控力、二次创作力4个维度进行评选。
接下来，一起欣赏优秀作品和设计师们的AI创作心得。
01《58用户千人千面》
Designer/杨哲
创作想法
千人千面，用AI可以无限生成，画面还挺震撼的。
AI使用心得/prompt
Midjourney｜Landlords, tenants, chefs, cleaners, workers, hr, car owners, bosses stand in two rows and pose for a photo , China,2020
02《伙伴》
Designer/张彭星
创作想法
有了伙伴，我们不再感到孤单，他们是我们最真诚的朋友，也是我们最坚实的后盾。人人都可以成为58的伙伴。
AI使用心得/prompt
垫图之后产出效果更符合预期：Midjourney｜A young man in overalls was struggling with several workers at the construction site,smile,He picked up the tool and polished the wall carefully,Sweat fell on his face, his clothes were soaked with sweat, but he did not pause, and a confident smile hung on his lips, because they had achieved something, Some elements of construction workers can be added to the scene, such as scaffolding, tools, enclosures, etc, to make people feel the hard work and dedication of the workers,depth of field, portrait, kodak portra 800, 105 mm f/1. 8 --ar 16:9
03《来58，找到你的职业&生活定义》
Designer/崔燕
创作想法
如果把工作展开，变成一件件平铺的物品，这些物品或者也许看起来平凡简单，但却记录者我们不间断的投入和打磨，经历了无次的打磨和完美塑造而成，见证了我们的努力和成长，也见证了社会和科技的发展。
如果把生活展开，变成一件件平铺的物品，这些物品或者也许看起来平凡简单，但它们现在却现在在我身边、来，记录我们成长和变化的轨迹。让我们感受到到岁月流转中珍贵的情感和真实的人生。
AI使用心得/prompt
Midjourney｜关键的关键词 description with knolling parts，然后替换代表人物身份的物品描述就好。Full body, an Asian girl, smiling happily, wearing elegant clothes, cafe, menu, dessert, afternoon tea，HD, portrait, photo, 8k，escription with knolling parts, main color #ff7ad2, knolling, photorealistic, 8k, shot from above, with text description, data visualization --q 2 --v 5
04《58为梦想加油》
Designer/朱保旭
创作想法
58招聘公益海报，为每一个有梦想、向前奔跑的的求职者加油，58愿做他们迈向成功的平台，58和千千万万有理想的求职者一起前行。
AI使用心得/prompt
Midjourney｜外卖小哥：Young boy in a suit, running on the city street, modern city, happy high-rise buildings, spring, grass, sea of flowers, daytime, blue sky, IP by pop mart, Pixar trend, 3D art, fine details, rich colors, clay texture, pastel lighting, low angle shot, OC renderer, C4D, best quality, 8K --ar 16:9 --s 300
05《赶集的朋友》
Designer/郑小伟
创作想法
赶集的朋友，帮助他们在自己的行业发光发热是我们的神圣使命和前进的动力。
AI使用心得/prompt
Midjourney｜she is a ChineseSales Assistant, youthful vitality, thumbs up right hand, Baby blue background，soft illumination,happy
06《58到家时尚发布会》
Designer/姜楠
创作想法
58到家保洁天团
AI使用心得/prompt
垫图➕指令➕ps：Japanese cleaning team,beautiful girl, handsome boy,Clean background ,8k
07《顶梁柱》
Designer/崔登学
创作想法
58招聘存在的核心意义是服务了大量的底层群众，我们的用户有大量的文化水平不高，但是都在用自己朴实的体力通过劳动撑起这个家的存在，他们有个统一的名字“顶梁柱”，整体构图也是居中且顶天立地的状态，衰老的皱纹但有质感，体现了长期劳动的岁月沉淀，希望通过明确的光影和细节的表情刻画，勾勒出这样用户的坚强朴实，整体希望表达出58更具有亲和力并且是顶梁柱们的坚强后盾的意思。
AI使用心得/prompt
A middle-aged Chinese man, 40 years old, is a plumbing repairman, wearing a green work uniform. He is smiling happily, real:, photo level:, realistic::, high definition:, unclear::0.9, low quality::0.9, Chinese man::,Hyper Real,Waist Shot(WS),Mid shot,film lighting, --ar 16:9 --v 5 --q 2 --s 750 --v 5
08《58FRIENDS》
Designer/赵德馨
创作想法
普工作业中，找工作就上58同城，选择超多。
AI使用心得/prompt
Midjourney｜Make a very realistic cartoon rendering 3D poster, overlooking the street of a modern city in the evening, a 3D maintenance man, wearing a blue takeout working costume, wearing a helmet running in the street of a modern town, holding some maintenance tools, traffic lights, the distant view is a large area of broad blue sky,pop mart, pixar, IP, blind box, clay material, pastel color, Studio light, front view, octane render, blender, hyper quality, Ultra HD, 8K，lively brushwork --ar 16:9 --s 350
09《好兄弟搬家》
Designer/张政奥
创作想法
是兄弟，就叫好兄弟搬家。
AI使用心得/prompt
图1：Front view，The background has a lot of sci-fi cars, chiaroscuro, 16K,3d, Unreal Engine, high detailed，Pixar style 3d character --ar 16:9 --v 5 --s 750 --q 2
图2：https://s.mj.run/L4DUzym_eH8 Side view of the truck --ar 16:9 --v 5 --s 750 --q 2
10《好阿姨，上58到家》
Designer/张佳翼
创作想法
58目前有大量的阿姨资源，作为如此庞大的家政公司，希望我们阿姨传递出专业可靠，亲切温和的品牌形象。希望看到海报的人感受到了58阿姨的亲切温馨，每个家庭都可以和阿姨像朋友一样相处，像朋友一样有爱。
AI使用心得/prompt
Midjourney｜关于温暖的氛围其实比较好把控，但是关于绿色的围裙以及家具的绿色映衬需要多试几次～ Remix by https://s.mj.run/btM2D_u4Hmk 3d art, Keep the consistency of action, expression, clothing, shape and appearance of the photos，mommy in an apron，A gentle smile，c4d, octane render, ray tracing, popmart blindbox, clay material, Pixar trend, --ar 16:9 --v 5 --iw 1.5 --v 5
11《让生活照进阳光》
Designer/韩筱婷
创作想法
我们的房子，即使是租的，也应该充满阳光。来58租房，租满意的房，让租客绽放笑容，让生活照进阳光。
AI使用心得/prompt
1.希望能有明亮的色彩和质感，使用【A shabby tenant stood in the middle of the room, carrying big and small bags. The house was extremely comfortable and gave people a sense of security. polka, sunlight, vibrant Rubber Jelly style --ar 16:9 --v 4 --quality 2 】反复调整试验，生成色调满意的图片，但缺少人物。
2.继续以上图为原型垫图，添加人物描述：【https://s.mj.run/enSsAngs77o A person stands in the middle, facing the camera, holding luggage and smiling happily,16K --seed 4019479932 --ar 16:9 --v 5】
12《赶集01号核验官》
Designer/郑靖欣
创作想法
真核验，够朋友。
AI使用心得/prompt
Future universe, :: the sky has 100 microscopes, in the middle is a 25-year-old Chinese girl, :wearing a green suit, close inspection, Beautiful Lighting, Studio Lighting, Mixer, Art Trends, Pixar Trends animation, 3D art, c4d, q 2 --s 750 --ar 16:9 --q 2 --v 5
13《TA们的微笑》
Designer/訾亚磊
创作想法
58同城 让生活简单美好，我们致力于为每一个人提供最优秀的服务，让你在生活中无忧无虑。我们相信每一个微笑都是重要的，因为它代表着你对生活的满意和开心。
AI使用心得/prompt
第一张：The smile of a cleaner, the scene is on the streets of the city, Chinese people, full-body portrait, hyper-realistic image, photo-level rendering, with lots of details, movie lighting, and wide-angle lens, --ar 2:3
第二张：The smile of the Auntie in the market, captured in a full-body shot in a market setting, with ultra-realistic visuals, photo-realistic rendering, rich in details and movie-like lighting, captured using a wide-angle lens, --ar 2:3
第三张：The smile of a restaurant chef, the scene is in the kitchen of the restaurant, full-body portrait, hyper-realistic image, photo-level rendering, with lots of details, movie lighting, and wide-angle lens, --ar 2:3
14《58伙伴》
Designer/梁晨曦
创作想法
盲盒风格的58伙伴群像~
AI使用心得/prompt
1. 厨师：a Super cute Chef boy, dressed in white chef's clothes and wearing a white chef's hat, big watery eyes, Sitting on a giant cake and waving, candy scattered all around dreamy, happy, super cute boy IP by pop mart, high detail, hyper quality, Bright color, mockup blind box toy, disney style, fine luster, 3D render, oc render, best quality, 8k, bright, front lighting, Face Shot, fine luster, ultra detoiled --niji 5 --style expressive
2. 家政：a Super cute Cleaner girl, wearing a green apron, big watery eyes, Vacuum cleaner being used, fluttering scraps of paper all around, dreamy, surprised, super cute gril IP by pop mart, high detail, hyper quality, Bright color, mockup blind box toy, disney style, fine luster, 3D render, oc render, best quality, 8k, bright, front lighting, Face Shot, fine luster, ultra detoiled --niji 5 --style expressive
3. 工人：a Super cute Worker boy, wearing yellow overalls and helmets, big watery eyes, Sitting on huge bricks and wood, white flowers all around, dreamy, surprised, super cute gril IP by pop mart, high detail, hyper quality, Bright color, mockup blind box toy, disney style, fine luster, 3D render, oc render, best quality, 8k, bright, front lighting, Face Shot, fine luster, ultra detoiled --niji 5 --style expressive
15《专属金牌保姆-雇自58到家》
Designer/廉勇辉
创作想法
58到家的保姆阿姨，您值得拥有，不仅年轻漂亮，还有文化涵养，将您的日常起居生活，安排的明明白白，让您的生活天天美滋滋。
AI使用心得/prompt
Midjourney和Stable Diffusion是目前最好的两款AI出图软件，但两者优势差异很大，MJ出图较快，适合批量出图、找创意、定方案；而SD更精准，适合对选定的图（人物或场景）等进行固定精修，如果是工作实用来看，还是SD更实用一些，但上手难度会高很多
打扫：https://s.mj.run/LpsjggdUl9I https://s.mj.run/jfCewHIcIKo Beautiful young maid sweeping the floor in the living room --no logo,light white and light warm,cute and dreamy, realistic,bright,studio light,ultra detail,3d rendering,octane render,super detailed,ultra HD --iw 2 --v 5 --v 5
做饭：https://s.mj.run/LpsjggdUl9I https://s.mj.run/NEl7o3ofvO8 Beautiful young maid cooking in the kitchen --no logo,light white and light warm,cute and dreamy, warm light, warm colorsrealistic,bright,studio light,ultra detail,3d rendering,octane render,super detailed,ultra HD --iw 2 --v 5
铺床：https://s.mj.run/LpsjggdUl9I https://s.mj.run/boDhNMymYuQ Beautiful maid bends down to make the bed, heart warming beautiful bed --iw 2 --v 5
16《58未来工程师》
Designer/王亮
创作想法
随着科技的发展，公司已经不需要人去做事情，改为用AI机器人去工作。
AI使用心得/prompt
https://s.mj.run/yqpIiAXORWY a normal day for a robot worker in the future,volumetric lighting, ultra detailed octane render --ar 16:9 --s 1000
17《58点亮生活》
Designer/王晓彤
创作想法
大大的城市里有无数家庭、三口之家、做晚饭的母亲、情侣、独居老人、刚下班的白领、深夜冥想的上班族、看夜景的蓝领......夜晚回到家，他们或许切换了身份，享受真正的生活，希望我们能用光照亮城市中的每一个家。
AI使用心得/prompt
垫一致的系列图，用同样的语句格式替换部分关键词，生成的更有系列感。Midjourney+niji模型｜https://s.mj.run/zsITvx4pcmE a young couple sit near the window , watching movie, there is a warm light on his head, at night, other areas outside the window are gray night, Illustration, a beautiful painting by David Hockney, film lighting --ar 3:4
18《以真心 致匠心》
Designer/王健伟
创作想法
用户的认可，是对赶集直招最大的肯定，这是一组以赶集真实用户为主角的海报，取名为《以真心 致匠心》这既是赶集对自己要求，也是用户对赶集的期待！
AI使用心得/prompt
https://s.mj.run/ehxxdutvcBs A young Chinese man, he is a cook, his hand is holding a plate, it is smiling towards the camera, he is wearing chef clothes, portrait shooting, blurred white clear background, highly intricate, sitting a white clear room, photography by tim walker, clear modeface features, Black hair, fashion editorial accent lighting, photorealistic octane render, HD 8K DSLR, sharp focus, cinematic, depth of field --v 5 --aspect 16:9 --q 2 --s 750 --v 5 --q 2 --s 750 --v 5
19《未来的你们》
Designer/黄珊
创作想法
随着人民物质生活水平的提升，未来的服务业，职业会越来越细分，蓝领从业者也会更加年轻化...
AI使用心得/prompt
1：kira toriyama style, Anna Dittmann style, atey ghailan style, van gogh style] Characters: a hard-working blue-collar worker, a beautiful cleaner, a maintenance worker. Setting: a gritty industrial zone. Mood: Grim and purposeful. Output: Illustration,asian::1 --v 5 --q 2 --v 5
2：kira toriyama style, Anna Dittmann style, atey ghailan style, van gogh style] Characters: a hard-working blue-collar male worker, a beautiful cleaner, a maintenance worker. Setting: a gritty industrial zone. Mood: Grim and purposeful. Output: Illustration,asian::1 --v 5 --q 2 --v 5 --q 2 --v 5
20《58号朋友，下班一起玩》
Designer/王丹
创作想法
58是个神奇的纽带，把很多人连接在一起，为58努力工作的人，在58获得帮助的人，用58找到归属感的人，我们虽然互不相识，但也因为这种连接，成了最特别的好朋友。好朋友们一起认真生活，尽情玩耍吧~
AI使用心得/prompt
叠图控制动作，但人物风格也会代入作品，promt的人物描述会降权。
a chinese property agent, girl, happy, cool, good-looking, black suit, black tie, full body view, full body portrait, play a skateboard!!!, stand on a skateboard!!!, vans, street, cool, street culture, commercial photography,Kodak ultramax 400, extreme detail, 4k --v 5 --v 5 --s 250 --ar 3:4
21《神奇魔发师》
Designer/文雅
创作想法
好发型带来好心情，神奇的“魔发师”都在赶集直招找到了心仪的好工作。
AI使用心得/prompt
Niji｜Beautiful fashionable girl helping customer with haircut, ,Kanroji Mitsuri, Very cute girl, realistic anime, amazing color scheme, swirl shapes, medium shot,detailed, UHD --ar 16:9 --niji 5
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